SHARING AND DISCLOSURE OF INFORMAL CONSUMER INFORMATION (A CROSS-CULTURAL STUDY OF INDIA AND BULGARIA)
Authors
Keywords
sharing, disclosure, informal information, positive and negative informal information
Summary
The study covers the sharing and disclosure of informal consumer in-formation. Its main objective is to determine the levels, the type and the prin-cipal means of sharing and disclosure of informal information by consumers. Assessment was based on the behaviour patterns of foodstuff buyers. The results from a survey were subjected to a comparative analysis to determine the specific characteristics of the consumers in India and Bulgaria in this re-spect.
Pages: 36
Price: 3 Points