Yearbook

More titles

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  BEHAVIOUR AND RELATIONSHIPS WITHIN SOCIAL STRUCTURES

  The study reviews an issue that is both topical and universal - human potential and its development for the public welfare. This multi-aspectual issue is, of course, reviewed from our point of view. Our priority was to answer answer the following questions: - What unites us? - What makes us different? - What makes us human? - What is hidden ... The study reviews an issue that is both topical and universal - human potential and its development for the public welfare. This multi-aspectual issue is, of course, reviewed from our point of view. Our priority was to answer answer the following questions: - What unites us? - What makes us different? - What makes us human? - What is hidden behind the social curtain of behavioural acts related to our social potential? In ten sections we have tried to explain the behavioural acts that create an atmosphere of ambiguity and complicate social structure relationships.

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  STRATEGIES AND TRENDS FOR STABILIZATION OF THE ECONOMIC GROWTH IN THE EUROPEAN UNION AND BULGARIA

  The study classifies the comparative characteristics, the major problem areas and the challenges for the economic growth of the EU and Bulgaria in the context of the "Europe 2020" strategy. The main structural weaknesses are the lower growth rates, the relatively high unemployment rates, the insufficient level and the un-optimized structure of ... The study classifies the comparative characteristics, the major problem areas and the challenges for the economic growth of the EU and Bulgaria in the context of the "Europe 2020" strategy. The main structural weaknesses are the lower growth rates, the relatively high unemployment rates, the insufficient level and the un-optimized structure of employment, and the social problems and differentiations between the EU countries. These weaknesses were singled out on the basis of statistical data and empirical analysis of the economic developments in the EU during the period 1970-2010, and mainly during the last twenty years. The structural weaknesses of regional economies are even more obvious in the process of integration and intensifying competition with third countries, especially in terms of intensive economic globalization. To overcome the highlighted economic and social problems we definitely need to take certain measures on national level as well as coordinated policies within the EU. Our efforts must be focused primarily on stimulating investments (particularly in advanced technologies), solving problems of the development of the European educational systems, development and implementation of environmental technologies. Thus we can achieve greater competitiveness and improve the quality and sustainability of economic growth in the EU and Bulgaria.

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  THE IMPORTANCE OF INTERCULTURAL COMPETENCE IN THE PROCESS OF INTERNATIONAL COMMUNICATION (THEORETICAL AND PRACTICAL RESEARCH OF BULGARIAN COMPANIES)

  International business today relies heavily on the effectiveness of cross-cultural communication skills besides the good knowledge of foreign languages. The efficient combination of foreign language skills and the knowledge, understanding and acceptance of cultural differences is of paramount importance in the field of international economic ... International business today relies heavily on the effectiveness of cross-cultural communication skills besides the good knowledge of foreign languages. The efficient combination of foreign language skills and the knowledge, understanding and acceptance of cultural differences is of paramount importance in the field of international economic relations. The paper presents a study on the level of intercultural competence among Bulgarian business people and the main intercultural obstacles faced by managers and employees and an analysis of their opinion regarding certain cases of workplace relationships in terms of intercultural communication.