THE IMPORTANCE OF INTERCULTURAL COMPETENCE IN THE PROCESS OF INTERNATIONAL COMMUNICATION (THEORETICAL AND PRACTICAL RESEARCH OF BULGARIAN COMPANIES)
Authors
Keywords
intercultural communication, intercultural competence, cultural dimensions, stages of intercultural competence, typology, ethnocentrism.
Summary
International business today relies heavily on the effectiveness of cross-cultural communication skills besides the good knowledge of foreign languages. The efficient combination of foreign language skills and the knowledge, understanding and acceptance of cultural differences is of paramount importance in the field of international economic relations. The paper presents a study on the level of intercultural competence among Bulgarian business people and the main intercultural obstacles faced by managers and employees and an analysis of their opinion regarding certain cases of workplace relationships in terms of intercultural communication.
Pages: 35
Price: 3 Points