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Tsanko Iliev Stefanov
PUBLIC RELATIONS AND THEIR ROLE IN COMMUNICATION POLICY OF ORGANISATIONS
Summary:
Theoreticians and practicians have been constantly trying to formulate the most precise definition, which explains and justifies the concept of “public relations”. It undoubtedly relates to communication management so that good interconnection and mutual understanding between an organisation and its audiences can be built. The establishment of the “PR” system is a complex process, through which optimal publicity of an organisation’s activities is achieved. It improves its prestige, which is the guarantee for maintaining a favourable image among the general public.The thesis that the author justifies, is that public relations help harmonize the interests between an organisation and various groups of the society in order to maintain a constant two-way connection with the consumers, choose the right response to crisis situations, to achieve transparency and publicity of their actions in business. The aim of the study is to analyze and interpret public opinion, attitude and any other issues related to the studied structures and to present marketing tools for approving their positioning to the public. The main tasks are focused on analyzing public relations; defining the practical aspects and main activities of public relations specialists; presenting the duties of PR specialists and the PR activities performed in an industrial enterprise and in a public institution; defining the main tools of the public relations marketing which are used in both studied structures.
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Venelin Terziev, Hristo Bonev
METHODOLOGY FOR ASSESSING THE PREVENTION SYSTEM OF PROSTITUTION
Summary:
The article analyzes women’s sexual exploitation in order to obtain benefits and financial resources that support organized crime groups. The aim of the paper is to clarify the organizational management aspects of the prostitution prevention system and develop a methodology for assessing it. The authors' research thesis is that the effective implementation of the prevention system requires the existence of organizational capacity in the prevention authorities (not only in the form of competencies, but also in guidelines, rules, order of prevention), with a view to determining and converting monitoring and control in a manageable and effective way. The object of the survey is the system of prevention of prostitution and its subject - its organization and the methodology for its evaluation. In direct relation to the objective are the tasks of the study: to clarify the organizational and managerial aspects of the system for prevention of prostitution and to propose a methodology for assessing this system. The prevention effectiveness is determined by the quality of risk assessment, the definition of critical sites and activities, the purposefulness and consistency of measure implementation.
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Desislava Aleksieva
PUBLIC INTEREST IN ADMINISTRATIVE RELATIONS
Summary:
The present scientific paper analyses the public interest in the context of administrative relations. Theories and concepts of the public interest in administration and management have been presented, and the reasons for public interest have been discussed in details. The essence and characteristics of administrative negotiation as administrative attitude have been justified. The role and importance of administrative contracting for the governance has been justified. The study aims to analyse “public interest” and to present its importance for the administrative relations. To achieve this objective the following tasks have been set: theoretical analysis of the scientific expressions of “public interest” in administration and management; considering administrative relations in management; practical research on public interest in administrative relations; summarising the results achieved, formulating conclusions and recommendations. The main research thesis is subordinated to the idea of the key role of public interest in administrative relations, and after an empirical study, it has been confirmed. The study concludes that public interest is the basis of public policies and public interest, it is a key prerequisite for developing administrative capacity and reducing administrative burdens.
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Iskra Panteleeva
APPROACHES AND STRATEGIES FOR HUMAN RESOURCE MANAGEMENT OF LARGE BUSINESS ORGANISATIONS
Summary:
The study presents the results of an empirical study of the behaviour of large Bulgarian non-profit organizations in terms of their human resources. First the conceptual methodical and organizational framework of the study is described. Then we present the overall "HR picture" and the systematized data related to the application of different approaches and the development of specific strategies in this area. Thus we define the main problems and the most important guidelines for effective human resource management in certain business organizations.
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Mariya Georgieva
SOCIALLY RESPONSIBLE BRANDING IN THE CONTEXT
OF THE CONCEPT OF CUSTOMER RELATIONSHIP MANAGEMENT
Summary:
“Socially responsible branding” is a relatively new category in contemporary marketing, formed as a result of the integration of the principles of branding with the Corporate Social Responsibility (CSR) ideology, seen as a strategy for achieving sustainable development.
Research results show that with the advent of the "sophisticated" customer segment and reconceptualization of marketing activities, “socially responsible branding” could play a key role in managing relationships with these customers and can be a factor in forming and maintaining their loyalty.
This study aims to identify the role of “socially responsible branding” in the different stages of the customer relationship management process. For this purpose, the conceptual nature of the category "socially responsible branding" has been clarified by the proposed author's definition. The evolution in the transition from relationship marketing to customer relationship management has been systematized. On this basis, the role of the “socially responsible branding” in each phase of this process - creation, development, maintenance and, in certain circumstances, termination of the client-company relationship is commented.
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Galya Koleva Moneva
TECHNOLOGIES IN SUPPORT OF REVENUE MANAGEMENT
OF RESTAURANT BUSINESS
Summary:
The study examines issues related to the application of technological solutions in revenue management that help address the challenges and improve the opportunities of the restaurant business. The aim of the development is to systematize and present in a modern context applicable technologies supporting revenue management. The author's main thesis is that modern technological methods are useful and increasingly necessary means of modern revenue management. The first part of the study examines the consolidation relationship between revenue management and software restaurant systems. In the second part, modern technological solutions in the restaurant business with an impact on revenue management have been systematized. The necessary functions of restaurant software for the purposes of successful revenue management have been presented in the third part of the development. Some of the main trends in the development of technological solutions for the restaurant business also found a place in the development. As a result of the analysis, it is concluded that by supporting globalization and accelerating the exchange of information, technology is one of the main factors for global economic development. In conclusion, it is stated that the positive economic effect that technology supports in the restaurant industry contributes to the development of this type of business in modern conditions and the discovery of new opportunities for strengthening and expanding market positions.
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Andrey Yordanov
TRANSFORMATION TO AGILE PROJECT MANAGEMENT – CHALLENGES FOR THE IT INDUSTRY
Summary:
The purpose of the paper is to analyze and critically evaluate the challenges facing the organizational migration from traditional to agile project management and to propose an organizational framework with conditions for a more successful transformation to Agile in the IT sector. The research thesis states that migrating from traditional to agile project management is a complex organizational innovation that may face multiple barriers and challenges. Overcoming these barriers requires creating appropriate conditions that are relevant to the identified weaknesses and at the same time enforced not in a bureaucratic but flexible way.
The tasks of the study are: 1) Clarifying the evolution in project management and key factors and challenges in the transformation from traditional to agile project management; 2) Empirical study of the critical factors for a successful transformation towards agile project management; 3) Formulation of proposals for the necessary conditions and organizational inter-ventions to support the process of migrating to the agile approach. An empirical study was conducted and the factors and challenges in the process of moving to Agile were investigated among respondents from different companies (n=98). On the basis of the findings, key conditions for organizational interventions to be followed to implement an efficient migration to an Agile have been identified.
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Vyara Slavyanska
HUMAN RESOURCE MANAGEMENT
AT “SKF BEARINGS BULGARIA” EAD
Summary:
The competitive advantages of modern business organizations is no longer considered in relation to their tangible assets but mostly to their intangible assets. Today the emphasis is put on human capital and the effective synchronization thereof with the overall organizational strategy. Numerous studies have concluded that firms with more efficient human resource management systems perform markedly better than their competitors and that their improved organizational performance is due to complex changes in the skills, attitudes and behaviour of their personnel.
This paper presents the results of a study conducted in a large business organization in order to identify the applicable human resource management practices and to derive conclusions regarding the potential of the human resource management (HRM) system to contribute to the effectiveness of the organization. The analysis of the results identified the most and the least often applied HRM activities in the everyday routine of manual workers and administrative staff. It also identified certain differences in the application of HRM practices to both categories of staff, which suggests that different approaches are adopted regarding the different types of job positions in a presumed conspiracy to defraud the workers. The paper outlines several problem areas that require the attention of the management of the organization and proposes certain solutions.
In general, the company subject to our study may be considered an example of human resource management, which confirms the hypothesis that this function is well developed in large multinational organizations. This provides the grounds to believe that their HRM system is highly efficient and has a potential for inducing positive changes in the skills, attitudes and behaviour of their staff.
