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Tsveta Zafirova
THE INDUSTRIES IN CULTURE AND THE SUSTAINABLE DEVELOPMENT OF MODERN MUNICIPALITIES
Summary:
This study examines the emergence and development of scientific terminology that relates culture to business in so-called cultural and creative industries and their specific characteristics. The author analyses the theoretical concepts of various scientists (some of them from Bulgaria) regarding the interpretation of specific terminology related to the effect of creative economies on the sustainable development of modern communities. The paper provides an algorithm of activities and feasible solutions for the implementation of the concept of creative cities in Bulgaria. It supports the idea that, in the current period of economic crisis and a highly dynamic and competitive environment, municipalities have to adopt a new governing approach that provides for the development of creative and cultural industries. Best practice has shown that the concept of creative cities would accelerate their economic growth. Most Bulgarian municipalities need to develop new strategic documents that prioritise the creative industries and provide incentives for their support by local authorities also aiming to solve various social problems.
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Iskra Panteleeva
APPROACHES AND STRATEGIES FOR HUMAN RESOURCE MANAGEMENT OF LARGE BUSINESS ORGANISATIONS
Summary:
The study presents the results of an empirical study of the behaviour of large Bulgarian non-profit organizations in terms of their human resources. First the conceptual methodical and organizational framework of the study is described. Then we present the overall "HR picture" and the systematized data related to the application of different approaches and the development of specific strategies in this area. Thus we define the main problems and the most important guidelines for effective human resource management in certain business organizations.
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Elena Yordanova
FACTORS FOR MANAGERIAL COMMUNICATION EFFICIENCY
Summary:
Many contemporary researchers in the field of management science believe that culture is a factor that is as important for the economic development as the market itself. This shows that a profound change has occurred in the basic concepts in terms of a new, people-oriented bias as well as that today there is a new type of managerial relations and communication based on values shared by managers and their subordinates in the organization. The study aims to analyse the organizational culture and the ethical values as performance factors of managerial communication. This is one of the most common and complex problems that social organizations have to deal with and which affects the efficiency of their management. The main research thesis is to confirm the importance of organizational culture and ethical values for the development and enhancement of the new socio-economic relations in the global economy of the twenty-first century.