Trifonova, S. Trends in the change of the macroeconomic imbalances of Bulgaria 7 Naydenov, L. Qualitative characteristics of regional tax freedom 39 Hristova, D., Palamarova, P. Study of the applications of the marketing mix in the cultural sector in Bulgaria 65 Yordanov, A. Transformation to Agile project management - challenges for the IT industry 94 Borisov, T. Developing low-carbon transport in Europe: tax breaks and purchase incentives 122 Moneva, G. Technologies in support of revenue management of restaurant business 136 Todorov, L., Shopova, M., Ivanova, Z., Aleksandrova, A. The circular economy in the context of the industry 4.0 – society 5.0 relationship 159
BEHAVIOURAL ECONOMICS: DEVELOPMENT, CONDITION AND PERSPECTIVES
The study examines the place of behavioural economics in the structure of economic science and the practice of state regulating. The thesis that neoclassicism is an appropriate normative approach for analysing human behaviour is defended but the comparative advantages are on the side of behavioural economics in the answers of descriptive, diagnostic, prognostic and perspective issues. It tracks the historical roots, the ideas of behavioural economics for the limited rationality, will and egoism ...
HUMAN RESOURCE MANAGEMENT AT “SKF BEARINGS BULGARIA” EAD
The competitive advantages of modern business organizations is no longer considered in relation to their tangible assets but mostly to their intangible assets. Today the emphasis is put on human capital and the effective synchronization thereof with the overall organizational strategy. Numerous studies have concluded that firms with more efficient human resource management systems perform markedly better than their competitors and that their improved organizational performance is due to complex ...
EFFICIENT FISCAL POLICY IN EU'S OPEN ECONOMY
Since the financial crisis in 2008, the EU member states have not been able to reach their pre-crisis GDP growth rates for already seven years (the study was conducted in the beginning of 2015). Most of them face the effects of deflation as a new factor that delays the process of post-crisis recovery. Thus the public debate revolves around the logical questions whether and to what extent a policy of public sector expansion by increasing government spending can change the established trend and ...