Yearbook

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  “RENT VERSUS HOME” INSURANCE – OPPORTUNITY TO IMPROVE THE STANDARD OF LIVING AND PROVIDE HEALTH-SOCIAL SERVICES IN THE HOME ENVIRONMENT OF PEOPLE IN OVER WORKING AGE

  In recent years, statistics show that the population of Bulgaria is aging. Against the background of a general decrease in the number of the population in Bulgaria, there is an increase in the number of people above working age. The share of citizens falling within the age group of 65 years or over is increasing. Poverty is a social phenomenon ... In recent years, statistics show that the population of Bulgaria is aging. Against the background of a general decrease in the number of the population in Bulgaria, there is an increase in the number of people above working age. The share of citizens falling within the age group of 65 years or over is increasing. Poverty is a social phenomenon that affects, to a large extent, people above working age who are also more likely to have health problems. The problem deepens with elderly people living alone that cannot rely on family support. Experience shows that the state is unable to ensure, through its social policy, access to health care and decent life for many of these people. Therefore, the main objective of the study is to find ways that are compatible with the market economy and private initiative of citizens to ensure a better standard of living and access to health care for people above working age. Emphasis is placed on how insurance can support this process by performing its main function.

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  SOCIALLY RESPONSIBLE BRANDING IN THE CONTEXT OF THE CONCEPT OF CUSTOMER RELATIONSHIP MANAGEMENT

  “Socially responsible branding” is a relatively new category in contemporary marketing, formed as a result of the integration of the principles of branding with the Corporate Social Responsibility (CSR) ideology, seen as a strategy for achieving sustainable development. Research results show that with the advent of the "sophisticated" customer ... “Socially responsible branding” is a relatively new category in contemporary marketing, formed as a result of the integration of the principles of branding with the Corporate Social Responsibility (CSR) ideology, seen as a strategy for achieving sustainable development. Research results show that with the advent of the "sophisticated" customer segment and reconceptualization of marketing activities, “socially responsible branding” could play a key role in managing relationships with these customers and can be a factor in forming and maintaining their loyalty. This study aims to identify the role of “socially responsible branding” in the different stages of the customer relationship management process. For this purpose, the conceptual nature of the category "socially responsible branding" has been clarified by the proposed author's definition. The evolution in the transition from relationship marketing to customer relationship management has been systematized. On this basis, the role of the “socially responsible branding” in each phase of this process - creation, development, maintenance and, in certain circumstances, termination of the client-company relationship is commented.

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  INTERNATIONAL DEVISION OF LABOR AND MANIFACTURING SPECIALIZATION IN CONTEMPORARY PHOTOVOLTAIC BUSINESS

  One of the fastest-growing high-tech industries using innovative technologies in the key sector of every economy such as energy and photovoltaic business, in particular, provides a basis for tracing the process of resource restructuring leading to transformations in the international division of labour and international manufacturing ... One of the fastest-growing high-tech industries using innovative technologies in the key sector of every economy such as energy and photovoltaic business, in particular, provides a basis for tracing the process of resource restructuring leading to transformations in the international division of labour and international manufacturing specialization, and thus to a change in international trading positions. Based on a retrospective analysis a methodological construction is developed, which provides basis for analysing the factors and monitoring the current process of international division of labour in the field of photovoltaic business. In this regard, its market and non-market incentives are observed with the idea to derive competitive advantages in international trade in photovoltaic systems.