Yearbook

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  METHODOLOGICAL ASPECTS OF FUNCTIONAL ANALYSIS IN THE STRUCTURE OF PUBLIC ADMINISTRATION

  Functional analysis is a tool for improving organizational functioning in the public sector. It is based on analysis in three directions: effectiveness, efficiency and relevance of work processes and functions. A new moment in its implementation is linking the work of the administration with the process of goal setting and implementation of ... Functional analysis is a tool for improving organizational functioning in the public sector. It is based on analysis in three directions: effectiveness, efficiency and relevance of work processes and functions. A new moment in its implementation is linking the work of the administration with the process of goal setting and implementation of policies led by state administration structures. This paper presents some specific concepts that need to be taken into account when performing functional analysis, as well as its relationship to the workflows in the administration, both organizational and customer-oriented. The basic prerequisites for performing quality functional analysis are outlined and a set of iterations of methodological nature for conducting such analysis in real working environment are proposed. The main contribution of this study is the iterative approach presented in four main stages for conducting functional analysis taking into account the specifics of public sector workflows. Reference is made to the follow-up functional analysis of the actions that need to be taken by the administrations in order to have a real effect on improving the performance of the public sector and reducing duplicate functions.

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  “RENT VERSUS HOME” INSURANCE – OPPORTUNITY TO IMPROVE THE STANDARD OF LIVING AND PROVIDE HEALTH-SOCIAL SERVICES IN THE HOME ENVIRONMENT OF PEOPLE IN OVER WORKING AGE

  In recent years, statistics show that the population of Bulgaria is aging. Against the background of a general decrease in the number of the population in Bulgaria, there is an increase in the number of people above working age. The share of citizens falling within the age group of 65 years or over is increasing. Poverty is a social phenomenon ... In recent years, statistics show that the population of Bulgaria is aging. Against the background of a general decrease in the number of the population in Bulgaria, there is an increase in the number of people above working age. The share of citizens falling within the age group of 65 years or over is increasing. Poverty is a social phenomenon that affects, to a large extent, people above working age who are also more likely to have health problems. The problem deepens with elderly people living alone that cannot rely on family support. Experience shows that the state is unable to ensure, through its social policy, access to health care and decent life for many of these people. Therefore, the main objective of the study is to find ways that are compatible with the market economy and private initiative of citizens to ensure a better standard of living and access to health care for people above working age. Emphasis is placed on how insurance can support this process by performing its main function.

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  SOCIALLY RESPONSIBLE BRANDING IN THE CONTEXT OF THE CONCEPT OF CUSTOMER RELATIONSHIP MANAGEMENT

  “Socially responsible branding” is a relatively new category in contemporary marketing, formed as a result of the integration of the principles of branding with the Corporate Social Responsibility (CSR) ideology, seen as a strategy for achieving sustainable development. Research results show that with the advent of the "sophisticated" customer ... “Socially responsible branding” is a relatively new category in contemporary marketing, formed as a result of the integration of the principles of branding with the Corporate Social Responsibility (CSR) ideology, seen as a strategy for achieving sustainable development. Research results show that with the advent of the "sophisticated" customer segment and reconceptualization of marketing activities, “socially responsible branding” could play a key role in managing relationships with these customers and can be a factor in forming and maintaining their loyalty. This study aims to identify the role of “socially responsible branding” in the different stages of the customer relationship management process. For this purpose, the conceptual nature of the category "socially responsible branding" has been clarified by the proposed author's definition. The evolution in the transition from relationship marketing to customer relationship management has been systematized. On this basis, the role of the “socially responsible branding” in each phase of this process - creation, development, maintenance and, in certain circumstances, termination of the client-company relationship is commented.