PUBLIC RELATIONS AND THEIR ROLE IN COMMUNICATION POLICY OF ORGANISATIONS

Authors

Keywords
awareness, image, “PR” system, management responsibility, public relations specialists

Summary
Theoreticians and practicians have been constantly trying to formulate the most precise definition, which explains and justifies the concept of “public relations”. It undoubtedly relates to communication management so that good interconnection and mutual understanding between an organisation and its audiences can be built. The establishment of the “PR” system is a complex process, through which optimal publicity of an organisation’s activities is achieved. It improves its prestige, which is the guarantee for maintaining a favourable image among the general public.The thesis that the author justifies, is that public relations help harmonize the interests between an organisation and various groups of the society in order to maintain a constant two-way connection with the consumers, choose the right response to crisis situations, to achieve transparency and publicity of their actions in business. The aim of the study is to analyze and interpret public opinion, attitude and any other issues related to the studied structures and to present marketing tools for approving their positioning to the public. The main tasks are focused on analyzing public relations; defining the practical aspects and main activities of public relations specialists; presenting the duties of PR specialists and the PR activities performed in an industrial enterprise and in a public institution; defining the main tools of the public relations marketing which are used in both studied structures.

JEL: M30, Ì31
Pages: 23
Price: 3 Points

More titles

  • APPLICABLE ASPECTS OF CUSTOMER-CENTERED BUSINESS MODELS

    The present study outlines contemporary customer-centered approach methods of business management. The nature, benefits and opportunities applying to the concepts Customer Lifetime Value, Customer Equity and Customer Engagement are thoroughly examined. The purpose of this paper is on the basis of the review of the existing customer-centered ...

  • METHODOLOGY FOR ASSESSING THE PREVENTION SYSTEM OF PROSTITUTION

    The article analyzes women’s sexual exploitation in order to obtain benefits and financial resources that support organized crime groups. The aim of the paper is to clarify the organizational management aspects of the prostitution prevention system and develop a methodology for assessing it. The authors' research thesis is that the effective ...

  • PUBLIC INTEREST IN ADMINISTRATIVE RELATIONS

    The present scientific paper analyses the public interest in the context of administrative relations. Theories and concepts of the public interest in administration and management have been presented, and the reasons for public interest have been discussed in details. The essence and characteristics of administrative negotiation as administrative ...