Yearbook

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  PUBLIC RELATIONS AND THEIR ROLE IN COMMUNICATION POLICY OF ORGANISATIONS

  Theoreticians and practicians have been constantly trying to formulate the most precise definition, which explains and justifies the concept of “public relations”. It undoubtedly relates to communication management so that good interconnection and mutual understanding between an organisation and its audiences can be built. The establishment of the ... Theoreticians and practicians have been constantly trying to formulate the most precise definition, which explains and justifies the concept of “public relations”. It undoubtedly relates to communication management so that good interconnection and mutual understanding between an organisation and its audiences can be built. The establishment of the “PR” system is a complex process, through which optimal publicity of an organisation’s activities is achieved. It improves its prestige, which is the guarantee for maintaining a favourable image among the general public.The thesis that the author justifies, is that public relations help harmonize the interests between an organisation and various groups of the society in order to maintain a constant two-way connection with the consumers, choose the right response to crisis situations, to achieve transparency and publicity of their actions in business. The aim of the study is to analyze and interpret public opinion, attitude and any other issues related to the studied structures and to present marketing tools for approving their positioning to the public. The main tasks are focused on analyzing public relations; defining the practical aspects and main activities of public relations specialists; presenting the duties of PR specialists and the PR activities performed in an industrial enterprise and in a public institution; defining the main tools of the public relations marketing which are used in both studied structures.

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  METHODOLOGY FOR ASSESSING THE PREVENTION SYSTEM OF PROSTITUTION

  The article analyzes women’s sexual exploitation in order to obtain benefits and financial resources that support organized crime groups. The aim of the paper is to clarify the organizational management aspects of the prostitution prevention system and develop a methodology for assessing it. The authors' research thesis is that the effective ... The article analyzes women’s sexual exploitation in order to obtain benefits and financial resources that support organized crime groups. The aim of the paper is to clarify the organizational management aspects of the prostitution prevention system and develop a methodology for assessing it. The authors' research thesis is that the effective implementation of the prevention system requires the existence of organizational capacity in the prevention authorities (not only in the form of competencies, but also in guidelines, rules, order of prevention), with a view to determining and converting monitoring and control in a manageable and effective way. The object of the survey is the system of prevention of prostitution and its subject - its organization and the methodology for its evaluation. In direct relation to the objective are the tasks of the study: to clarify the organizational and managerial aspects of the system for prevention of prostitution and to propose a methodology for assessing this system. The prevention effectiveness is determined by the quality of risk assessment, the definition of critical sites and activities, the purposefulness and consistency of measure implementation.

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  STUDY OF DETERMINANTS OF ENTREPRENEURIAL INTENTIONS OF STUDENTS IN THE BUSINESS MAJORS AT THE NATIONAL UNIVERSITY OF LIFE AND ENVIRONMENTAL SCIENCES OF UKRAINE

  Entrepreneurship is a leading economic force that drives the development of modern society. The well-being of nations depends largely on current and future entrepreneurial activities. Students can be seen as potential future entrepreneurs. It is therefore very important to explore their intentions for entrepreneurial activity. In this respect, ... Entrepreneurship is a leading economic force that drives the development of modern society. The well-being of nations depends largely on current and future entrepreneurial activities. Students can be seen as potential future entrepreneurs. It is therefore very important to explore their intentions for entrepreneurial activity. In this respect, universities play a very important role in creating and developing entrepreneurial thinking among students. The research encompasses a sample of students trained in the business majors of the National University of Life and Environmental Sciences of Ukraine - Kiev. The objective of the study is to explore the factors that influence the entrepreneurial intentions of students in business studies at the National University of Life and Environmental Sciences of Ukraine - Kiev. The following research tasks are set to achieve the main objective: - to analyze the demographic data of the sample surveyed; - to analyze the students' intentions for career development; - to analyze the impact of primary determinants according to the Theory of Planned Be-haviour on entrepreneurial intentions of students; - to analyze the influence of the secondary determinants according to the Theory of Planned Behaviour on entrepreneurial intentions of students; The study is based on the Theory of Planned Behaviour. The main thesis of the study is as follows: Students' entrepreneurial intentions are the result of the impact of two sets of factors. The first group includes key career choice factors such as attitudes, subjective norms, and perceived behavioural control. The second group covers context factors such as the university context, the family context, personal motives, and the social/cultural context.