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  APPLICABLE ASPECTS OF CUSTOMER-CENTERED BUSINESS MODELS

  The present study outlines contemporary customer-centered approach methods of business management. The nature, benefits and opportunities applying to the concepts Customer Lifetime Value, Customer Equity and Customer Engagement are thoroughly examined. The purpose of this paper is on the basis of the review of the existing customer-centered ... The present study outlines contemporary customer-centered approach methods of business management. The nature, benefits and opportunities applying to the concepts Customer Lifetime Value, Customer Equity and Customer Engagement are thoroughly examined. The purpose of this paper is on the basis of the review of the existing customer-centered business models, opportunities of their execution to be deduced. Based on the indicated strengths and weaknesses, an author’s customer-oriented model for maintenance of the relationship with the customers has been developed, the idea of which is to integrate and overcome the disadvantages of the models that have been reviewed.

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  PUBLIC INTEREST IN ADMINISTRATIVE RELATIONS

  The present scientific paper analyses the public interest in the context of administrative relations. Theories and concepts of the public interest in administration and management have been presented, and the reasons for public interest have been discussed in details. The essence and characteristics of administrative negotiation as administrative ... The present scientific paper analyses the public interest in the context of administrative relations. Theories and concepts of the public interest in administration and management have been presented, and the reasons for public interest have been discussed in details. The essence and characteristics of administrative negotiation as administrative attitude have been justified. The role and importance of administrative contracting for the governance has been justified. The study aims to analyse “public interest” and to present its importance for the administrative relations. To achieve this objective the following tasks have been set: theoretical analysis of the scientific expressions of “public interest” in administration and management; considering administrative relations in management; practical research on public interest in administrative relations; summarising the results achieved, formulating conclusions and recommendations. The main research thesis is subordinated to the idea of the key role of public interest in administrative relations, and after an empirical study, it has been confirmed. The study concludes that public interest is the basis of public policies and public interest, it is a key prerequisite for developing administrative capacity and reducing administrative burdens.

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  SPECIFICS OF BUSINESS ENVIRONMENT IN BULGARIA AND DISTINCTIVE STRATEGIES FOR ITS IMPROVEMENT

  The economic development of Bulgaria is somewhat running behind compared to other European Union countries. This ongoing issue raises the necessity for an in-depth analysis of the causes which are impeding the dynamic growth of the country. In this regard, the paper has two objectives - first it aims at outlining the key economic features of ... The economic development of Bulgaria is somewhat running behind compared to other European Union countries. This ongoing issue raises the necessity for an in-depth analysis of the causes which are impeding the dynamic growth of the country. In this regard, the paper has two objectives - first it aims at outlining the key economic features of business development in Bulgaria, which are strongly related to future exponential growth. The second and most important objective of the study is to offer practical solutions for improving the conditions for more efficient implementation of business processes. Achieving the goals that have been formulated requires the following task to be carried out, namely to analyze a set of indicators of the business environment that are a key factor for its development. The main thesis of the study is that identification the favourable opportunities for qualitative improvement of certain system indicators of the business environment creates prerequisites for stimulating the development of the Bulgarian economy. Based on the research, it can be concluded that in order to increase the overall competitiveness of Bulgarian enterprises, urgent measures are to be taken by the state to improve the conditions under which business entities operate.