Karina Sarkisyan Dikova
THE IMPORTANCE OF INTERCULTURAL COMPETENCE
IN THE PROCESS OF INTERNATIONAL COMMUNICATION (THEORETICAL AND PRACTICAL RESEARCH
OF BULGARIAN COMPANIES)
Summary:
International business today relies heavily on the effectiveness of cross-cultural communication skills besides the good knowledge of foreign languages. The efficient combination of foreign language skills and the knowledge, understanding and acceptance of cultural differences is of paramount importance in the field of international economic relations. The paper presents a study on the level of intercultural competence among Bulgarian business people and the main intercultural obstacles faced by managers and employees and an analysis of their opinion regarding certain cases of workplace relationships in terms of intercultural communication.
