Year 2019, Issue 122
Date published20.12.2019
Table of content
-
Tanya Gorcheva
INTERNATIONAL DEVISION OF LABOR AND MANIFACTURING SPECIALIZATION IN CONTEMPORARY PHOTOVOLTAIC BUSINESSKeywords: photovoltaic installations and systems, international division of labour, production specialization, market and non-market incentives to form international manufacturing specialization.Summary: One of the fastest-growing high-tech industries using innovative technologies in the key sector of every economy such as energy and photovoltaic business, in particular, provides a basis for tracing the process of resource... One of the fastest-growing high-tech industries using innovative technologies in the key sector of every economy such as energy and photovoltaic business, in particular, provides a basis for tracing the process of resource restructuring leading to transformations in the international division of labour and international manufacturing specialization, and thus to a change in international trading positions. Based on a retrospective analysis a methodological construction is developed, which provides basis for analysing the factors and monitoring the current process of international division of labour in the field of photovoltaic business. In this regard, its market and non-market incentives are observed with the idea to derive competitive advantages in international trade in photovoltaic systems. -
Rumen Erusalimov, Nadejda Dimitrova Todorovska
“RENT VERSUS HOME” INSURANCE – OPPORTUNITY TO IMPROVE THE STANDARD OF LIVING AND PROVIDE HEALTH-SOCIAL SERVICES IN THE HOME ENVIRONMENT OF PEOPLE IN OVER WORKING AGEJEL: G22.Summary: In recent years, statistics show that the population of Bulgaria is aging. Against the background of a general decrease in the number of the population in Bulgaria, there is an increase in the number of people above working age. The... In recent years, statistics show that the population of Bulgaria is aging. Against the background of a general decrease in the number of the population in Bulgaria, there is an increase in the number of people above working age. The share of citizens falling within the age group of 65 years or over is increasing. Poverty is a social phenomenon that affects, to a large extent, people above working age who are also more likely to have health problems. The problem deepens with elderly people living alone that cannot rely on family support. Experience shows that the state is unable to ensure, through its social policy, access to health care and decent life for many of these people. Therefore, the main objective of the study is to find ways that are compatible with the market economy and private initiative of citizens to ensure a better standard of living and access to health care for people above working age. Emphasis is placed on how insurance can support this process by performing its main function. -
Evelina Parashkevova Velikova
METHODOLOGICAL ASPECTS OF FUNCTIONAL ANALYSIS IN THE STRUCTURE OF PUBLIC ADMINISTRATIONSummary: Functional analysis is a tool for improving organizational functioning in the public sector. It is based on analysis in three directions: effectiveness, efficiency and relevance of work processes and functions. A new moment in its... Functional analysis is a tool for improving organizational functioning in the public sector. It is based on analysis in three directions: effectiveness, efficiency and relevance of work processes and functions. A new moment in its implementation is linking the work of the administration with the process of goal setting and implementation of policies led by state administration structures. This paper presents some specific concepts that need to be taken into account when performing functional analysis, as well as its relationship to the workflows in the administration, both organizational and customer-oriented. The basic prerequisites for performing quality functional analysis are outlined and a set of iterations of methodological nature for conducting such analysis in real working environment are proposed. The main contribution of this study is the iterative approach presented in four main stages for conducting functional analysis taking into account the specifics of public sector workflows. Reference is made to the follow-up functional analysis of the actions that need to be taken by the administrations in order to have a real effect on improving the performance of the public sector and reducing duplicate functions. -
Mariya Georgieva
SOCIALLY RESPONSIBLE BRANDING IN THE CONTEXT OF THE CONCEPT OF CUSTOMER RELATIONSHIP MANAGEMENTJEL: M31.Keywords: Branding, Socially responsible branding, Customer Relationship management, Corporate Social ResponsibilitySummary: “Socially responsible branding” is a relatively new category in contemporary marketing, formed as a result of the integration of the principles of branding with the Corporate Social Responsibility (CSR) ideology, seen as a strategy... “Socially responsible branding” is a relatively new category in contemporary marketing, formed as a result of the integration of the principles of branding with the Corporate Social Responsibility (CSR) ideology, seen as a strategy for achieving sustainable development. Research results show that with the advent of the "sophisticated" customer segment and reconceptualization of marketing activities, “socially responsible branding” could play a key role in managing relationships with these customers and can be a factor in forming and maintaining their loyalty. This study aims to identify the role of “socially responsible branding” in the different stages of the customer relationship management process. For this purpose, the conceptual nature of the category "socially responsible branding" has been clarified by the proposed author's definition. The evolution in the transition from relationship marketing to customer relationship management has been systematized. On this basis, the role of the “socially responsible branding” in each phase of this process - creation, development, maintenance and, in certain circumstances, termination of the client-company relationship is commented. -
Viktoriya Stancheva
APPLICATION OF MATHEMATICAL MODELLING IN CUSTOMER PORTFOLIO MANAGEMENTSummary: Customer relationship management is one of the main trends in the modern marketing management of business organizations. This is because customers and the value they can generate for the company are essential to the success of any... Customer relationship management is one of the main trends in the modern marketing management of business organizations. This is because customers and the value they can generate for the company are essential to the success of any company. The dynamic development of scientific studies and practical solutions in this direction determine the interest in seeking and designing tools for facilitating the analysis, evaluation, development and management the customer relationships. Opportunities for this are provided by the concept of "customer portfolio", which views customers and their relationships as assets capable of generating value. The main thesis of the study is that there are opportunities for application and design of economic and mathematical models for customer portfolio management, which can be used as adequate management tools for decision-making in relation to the optimal customer relationship management. Economic and mathematical modelling is considered to be an adequate methodological basis for optimizing customer portfolios. A critical retrospective overview of the existing customer portfolio management models and the economic and mathematical models used in them is presented. Prerequisites for using economic and mathematical models and critical factors for their success in managing customer portfolios are systematized.